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Whether you're new to YouTube or well-established, you need to know how to leverage SEO to make sure people can find your videos easily. In this course, instructor Ash Blodgett offers useful tips on how to rank better in searches. Ash shows you how you can save yourself time and effort by doing tag and keyword research beforehand. She explains the importance of a clickable thumbnail. Ash covers how to get the length of your title, keywords, and description just right. She goes over where you can add keywords for your channel and how you can improve user engagement. Ash introduces Tube Buddy, which can help you find, compare, and rank the keywords your competitors are using. She concludes with some free SEO tools that you can start using right away.