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You don't need to be an artist or designer to create an excellent logo. The best ones are simple-often just a word or a shape. However, the opposite is also true. Logos can be difficult precisely because it's so easy to overthink them. John McWade approaches logo design from a different perspective. He speaks to designers and nondesigners alike, offering tips and tricks to create simple, beautiful logos that get the message across with a minimum of fuss. After all, the most iconic logos-think Apple, Nike, and Disney-are some of the simplest. Follow along and learn how to apply the principles of these master brands to your own logo design.