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Discover how to make websites more search engine friendly, more meaningful, and more future-proof with semantics. In this course, Jen Kramer shows you how simple HTML5 tags add meaning to page structure, and how microdata and metadata can be used to add identifying information-such as author and type of content-right on a page. All this adds up to creating pages that score better (and rank faster) in Google and other search engines, and work better in the growing array of bots and other programs searching the web on behalf of devices.