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Writing To Be Understood is the thinking writer's guide to effective nonfiction writing techniques, such as: Using analogies effectively to illustrate unseen concepts Appealing to the reader's innate curiosity Alternating between abstraction and detail in explanations Balancing humility with credibility For each topic, the book combines insights from cognitive science with advice from writers and expert practitioners in fields of psychology, technology, economics, medicine, policy, and more. Whether you're an expert trying to communicate with a mainstream audience or a nonfiction writer hoping to reach more people, Writing to be Understood will help you expand the impact of your words.