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YouTube is a great place to market a product or service and generate ad revenue. Join Anson Alexander to learn the secrets of starting and maintaining a successful and profitable YouTube channel. First, learn how to set up a business account in YouTube Studio and discover strategies for producing video content optimized for discovery and ad placement. Then explore different monetization strategies, from joining the YouTube Partner Program to selling merchandise directly to subscribers. You can also learn how to customize your YouTube channel page to fit your brand, and apply tried-and-true SEO techniques to help your videos reach the top of search results. Finally, Anson shows how to use YouTube Analytics to better guide your content strategy moving forward.