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Recessions thrust a number of unfair challenges upon small businesses. While business owners can''t fix the larger problems that sparked the economic downturn, they can still take action to push their organizations forward. In this course, instructor Jay Clouse shows how to do just that, sharing strategies that can help you quickly adapt to changing customer demands during a recession. Get tips for identifying new moneymaking opportunities for your retail, food and beverage, or service-based business. Learn how to leverage existing customers and advocates to find new customers, partner with other businesses on unique collaborations, and quickly move your business online. Plus, Jay gives you tips for crafting a marketing strategy focused on guiding and supporting your customers in tough times.