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While LinkedIn-the world''s largest and most powerful network of professionals-is widely recognized as a top recruiting tool, it also offers features that companies and individuals can leverage for business-to-business (B2B) marketing. In this course, join LinkedIn expert Viveka von Rosen as she shares best practices, tips, and strategies for effectively conducting B2B marketing on the LinkedIn platform. Viveka shares step-by-step actions that individuals on your sales team can take using video, updates, InMail, and other features. She also shares how to leverage Company Pages for B2B marketing, including how to best align marketing campaigns with LinkedIn, increase brand and culture awareness with video, and more.