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Social media has redefined the customer journey. As a result, it''s crucial that business leaders understand how to establish and maintain an engaging, confident social media presence. In this course, join LinkedIn Influencer and thought leader Ryan Holmes-the CEO and founder of Hootsuite-as he shares his insights about what it means to be an effective social leader. Ryan advises leaders about the benefits of leading via social media, breaking down what that means into six actionable components.