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Customer experience is emerging as the key driver of growth and a key differentiator for brands that do it well. But it can't be an afterthought. Great customer experience should be woven into the very fiber of your business. In this course, David Brownlee, author of Rockstar Service, Rockstar Profits, helps you build world-class customer experience into your company culture. Identify your mission and goals, craft and align your customer experience vision, implement best practices, and create a winning customer experience framework. Plus, find out how to continually evaluate and refine your strategy so you can always deliver the optimum experience. With these tips, you can create happier customers, more committed employees, and a brand that grows loyalty, profits, and revenue.