Zweigstelle	Standorte	Status	Vorbestellungen	Frist
Zweigstelle: Onleihe	Standorte:	Status: Nur online verfügbar	Vorbestellungen: 0	Frist:

Marketing is a high-stakes game. Whether you're starting your career or trying to sharpen your skills for the next campaign, you need a strong foundation to move forward. This course teaches the fundamentals elements of any successful marketing endeavor. Instructor Drew Boyd is a professor and consultant with 30+ years of marketing experience for major brands. In this course, he explains marketing''s role in the organization and provides frameworks for analyzing a business and its competitors; developing a strategy for everything from pricing to promotion; and creating tactical programs that link your strategy to real-world campaigns. Plus, get tips for organizing an effective cross-functional team, getting buy-in throughout an organization, and measuring your results.