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Mobile devices have changed the world. Our ever-present smartphones have become integral to the way we shop, communicate, and do business online. This shift has also changed the way marketers do their jobs. Mobile is now a critical component of any business''s marketing strategy. In this course, learn how mobile plays into your customer''s journey and how to craft a smart marketing strategy around mobile. Industry analyst and marketing expert Noah Elkin walks you through the current mobile landscape and explains how to develop a framework for marketing, selling, and engaging on mobile. He goes over ways to gain audience insights and research the competition-and uses that data to shape your strategy. Plus, learn how to balance the needs of the marketplace, your organization, and your customers, and present your strategy to the rest of your team.