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Having a sales process is critical to a salesperson's success. But a process isn't enough if you don't follow it on each and every call. Turning your sales process into a habit that feels natural is the key. In this course, CEO and author Jeff Bloomfield helps you create a sales process that is easy to follow, keeps you on track, and helps consistently close sales. He teaches you the difference between a sales process and sales methodology and shows how to close the gap between philosophy and strategy. He then helps you define and map your sales process-from understanding your buyer to reporting results-and set the expectations for the actual conversation: what you should know, do, say, and show. Follow along and learn how to create your own winning formula to turn prospects into customers-one step at a time.