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Learn how to make the right choices for your business from among the thousands of social media apps, tools, and platforms. Discover how to find and retain followers, how often you should post new content, and how to measure content quality. Social media marketing expert Carlos Gil shows you ways to automate content releases, create memes and animated videos, and schedule social media posts. He also offers email marketing tips, recommends tools for creating video content, and outlines a roadmap for online marketing success.