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Great products are built from a strong understanding of customer needs. As a product manager, you're tasked with identifying those customer needs so that you're able to direct the creation of products that make your customers' lives a bit easier. In this course, discover how to leverage the customer development process to validate your assumptions and create products customers will truly love-without spending all your precious time or money. Learn how to craft your own problem hypothesis, perform user research, create surveys and analyze the results, and conduct effective user interviews.